Do you have a passion for creating compelling marketing campaigns that drive brand awareness and sales? Are you excited about the dynamic world of consumer goods and possess a strong understanding of the ever-evolving marketing landscape? If so, this Marketing Manager role in Glasgow could be the perfect opportunity for you!
About the Role:
In this exciting role, you will play a pivotal role in developing and executing strategic marketing campaigns to promote our consumer goods brand. You will be responsible for a variety of tasks, including:
- Conducting market research and competitor analysis to understand consumer trends and preferences.
- Developing and implementing comprehensive marketing plans that align with overall business objectives.
- Creating engaging content across various marketing channels, including social media, email marketing, and traditional media.
- Managing and overseeing the marketing budget to ensure efficient and effective resource allocation.
- Analyzing marketing campaign performance and generating data-driven insights to optimize future strategies.
- Collaborating with cross-functional teams, such as sales, product development, and creative teams, to ensure seamless brand messaging.
- Staying current on the latest marketing trends and technologies and implementing them into campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (preferred)
- Minimum 3-5 years of experience in a marketing role, preferably within the consumer goods industry
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of marketing principles and best practices
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Strong analytical and problem-solving skills
- Proficiency in marketing software tools (e.g., Google Analytics, social media management platforms)
- A passion for consumer goods and a deep understanding of the target audience
Benefits:
- Competitive salary and benefits package
- Opportunity to work in a fast-paced and dynamic environment
- Be part of a creative and collaborative team
- Contribute to the success of a well-established consumer goods brand
- Play a key role in shaping the future of the company’s marketing strategy
We are looking for a highly motivated and results-oriented Marketing Manager who thrives in a fast-paced environment. If you are passionate about consumer goods and possess the skills and experience to take our brand to the next level, we encourage you to apply!